The Senior Brand Manager reports to the Head of OldTown Greater China MSU. He/She shall define and implement the strategy of the relevant category and brand (OldTown) on a local level in China within the central category and brand guidelines (based on the local strategy developed by Head of OldTown Greater China MSU and APAC Marketing team).

The Senior Brand Manager develops and implements the vision and marketing plan (strategy) for a category and brand, this based on the overall strategy and in order to achieve short- and long-term sales, profit and market share targets.

The role manages a Brand Specialist and is responsible for portfolio deployment, range management, media planning, campaign translation and execution, artwork translation, local brand management and compiling and sharing key market insights conform agreed brand meaning and visual identity.

Responsibilities:

• Define and achieve the financial plan (AOP/LRP) for a category (achieving the defined market share and brand equity targets).
• Work with local team generates ideas for NPD and implement NPD's for local and global brands, to ensure category and brand growth.
• Manage local product adaptations within the context of central innovation decision making and coordinate all activities within the scope of local launches of New Product Development or Product Adaptations.
• Responsible for local range management to ensure a sustained yield of rangeland products while taking into account range resource status.
• Manage external communication activities (including social media) and maintain relationship with local media all in line with the communication and media strategy as defined by the Category Marketing Leader.
• Define and implement the category plan, to achieve the defined targets in line with the global brand strategy. Support the translation of the category strategy guidelines into local marketing campaign by managing local execution of advertisement and promotion activities.
• Translate brand packaging design guidelines into local brand artwork.
• Support the management and development of local brands (i.e. developing local brand meaning & visual identity, manage local product adaptations etc.) within central Category guidelines and is responsible for executing local brand activation by using above-  and  below-the-line instruments within the context of central brand activation guidelines.
• Compile local knowledge and key market insights and share this information with the central marketing organization for potential innovations and trends.