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Nordic Media and Digital Manager

Sales & Marketing København Full-time Denmark

Job Description

The Nordic Media & Digital Manager will implement the company’s media and digital strategy based on central guidelines, in close collaboration with local marketing managers. He/she is responsible for the marketing levers related to classic and digital media, CRM and digital brand activation, transversally across JDE Nordics Brands and Categories.

Your main responsabilities will be:

  • You will implement the company’s media and digital strategy based on central guidelines.
  • The role is responsible for classic and digital media strategy 
  • You are in charge of local media planning and buying with the local media agency with the objective of driving media cost efficiency and media effectiveness (ROI and sales uplift).
  • You are is responsible for building, implementing, continuously improving the local digital and CRM action plans according to business objectives set with local marketing managers.
  • In full compliance with central media team and based on central guidelines, you will contribute building to JDE digital transformation agenda in Nordics (Sweden / Denmark / Norway).
  • You will responsible for infusing a digital mindset within the Nordic organization, by developing local digital skills.
  • Responsibilities will be compliant with the Marketing Governance Model.
  • Ensuring media training for the brand team and overseeing a Student Assistant

Qualifications

  • Minimum of 6 years of media planning and buying experience is required
  • You have an established knowledge and track record with digital marketing
  • Strong understanding of customer and consumer dynamics are required
  • Strong experience in budget planning, KPIs tracking and analytical mindset
  • Strong communication & negotiation skills are required to manage the business internally & externally
  • You have a clear drive for results and are alert about keeping track of media trends & market development
  • Fluent in English and at least one Nordic language (Norwegian / Swedish / Danish)
  • A good understanding of how the media agency model works

Additional Information

To learn more about JDE, please visit our career site on: https://careers-dk.jacobsdouweegberts.com/

For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Gevalia, Senseo, Tassimo, Friele, Pickwick and Café Noir. 

JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.

What’s it like to work at JDE?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.