Regional Brand Manager (6 Months Contract)
Job Description
- Support Regional Head of Marketing (HOM) to drive respective brand innovation pipeline with cross functional teams to develop and implement annual 12month and 36 months planning roadmap. This includes establishing the pipeline value and delivery of the plans to achieve targets.
- Support HOM to execute brand strategies and execution plan with our local markets to drive recruitment and penetration of new users and user retention.
- Execution plan may include development of marketing briefs and partnership with agencies to develop campaign etc.
- Lead/ Support translating growth opportunities into a clear project brief and drive ownership of the project in the gates of (I4G/A4E).
- Demonstrate Project leadership in seeing through concept (strategy) into action (on shelves) for multi-markets projects.
- Project management includes steering of the discussion:
- Support HOM to develop portfolio review and pricing.
- Manage development of project and work with HOM and cross functional teams to set expected timeline and relentlessly steer towards delivery.
- Work with local markets and align with execution requirement includes development of copy decks in packaging development to signing off to print
- Ensures alignment of local teams with the category strategy by intensive monitoring of local portfolio, reviewing of local competitive environment
- Contribute to a winning sales and marketing team culture with strong collaboration and growth mindset
- Foster strong external/ internal relationship and trust through concise briefs and regular feedbacks (for regional projects and local campaigns as aligned in the CBM ways of working)
- Proactive collaboration and joint KPIs with local and cross functional teams.
Qualifications
- Minimum of 6 years of marketing experience
- Preferably more than 2 years handling multi-markets portfolios.
- Mandatory foundational NPD (New Product Development) project management experience of at least 1 year
- Preferably in FMCG or beverage industry
- Good marketing fundamentals and proven track record in driving marketing and digital performance.
- Good analytical ability and exposure to consumer research.
- Willingness to be hands on
- Ability to navigate complexities and agility to multi-task in a fast-paced environment.
- Proven collaborative cross-functional relationship; strong communicator
- Results-oriented mindset
- Experience in brand marketing/ product marketing in SEA markets/ Greater China would be an added advantage
Additional Information
JACOBS DOUWE EGBERTS (JDE) is a global coffee & tea company based in NetherlandS. For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.
The JDE APAC region combines a diverse brand portfolio, promoting our global brands to the Asian markets whilst also owning a wide range of beloved heritage brand cherished by our Asian customers. Brands such as OldTown, Super, Maxwell House, Owl and Ye Ye have become household names, deeply ingrained in the cultural fabric of the Asian market.
JDE APAC operates across the region in 7 key markets consisting of Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, Thailand, and an international export market. Manufacturing and packing operations are managed from six manufacturing locations namely in Malaysia (Johor Bahru, Ipoh), Thailand, China, Australia, and New Zealand.
Situated in Singapore, the Singapore ADM cluster business serves as a strategic base for expanding JDE’s global presence in the Asian region. Singapore also serves as a operating hub for the APAC leadership team and the regional corporate functions such as Finance, Internal Controls, Marketing, HR and Corporate Affairs.