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Senior Brand Development Manager

Marketing Warszawa Full-time Poland

Opis oferty pracy

As a Senior Brand Development Manager you can make a difference by driving JDE business in the biggest category of Roast & Ground Coffee. JDE leads R&G with portfolio of two strong brands: Jacobs and Prima. While for Jacobs you will be responsible for answering consumers’ needs with respect to globally led strategy, for Prima the strategy and brand building will lay fully in your hands.

What you will do as a Senior Brand Development Manager

  • Build Prima brand in the JDE way: through consistent storytelling, respect for distinctive assets, relevant media investment
  • Champion Prima Brand Equity - translate the brand meaning across the brand touchpoints and develop communication assets exceeding category norms
  • Define and deliver Prima long and short term communication strategy to boost marketing and communication KPIs
  • Define successful agency partners ecosystem for Prima
  • Draw up a marketing plan to grow market share and the value of the category, leveraging consumer insights and driving corresponding marketing programs for Roast & Ground (Jacobs, Prima)
  • Cooperate with media agency in terms of developing media strategy and its implementation
  • Analyse market and competitive landscape, follow trends and translate them into commercial opportunities
  • Create new product introduction plans and implement them in close collaboration with the multidisciplinary project team
  • Partner with global and local stakeholders (Sales, Shopper Marketing, Global marketing) and external parties (creative agency, media agency)
  • Contribute to build one Marketing Team.

Kwalifikacje

If you’re brimming with entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. Working globally and locally, our Associates have been positively influencing the world of coffee for over 250 years. We love people who are not afraid to try, and who try until they get it right. We value strong convictions and encourage debate. And all this in an open, friendly environment where you can approach anyone and grow any way you like.

For this role as a Senior Brand Manager, we’re looking for someone who has the following skills and experience:

  • 5+ years of professional marketing expertise
  • Experience in development of brand & communication strategy within FMCG company
  • Experience in executing effective brand communication and activations
  • Excellence in translating business needs and vision into inspiring creative briefs
  • Demonstrate entrepreneurial mentality and able to think outside the box
  • Team Player - open with high interpersonal skills and positive attitude, inspiring others
  • Strong logical, analytical and conceptual thinking with the ability to simplify
  • Self-driven, with strong interest into news and novelties within FMCG and media industry
  • High engagement and motivation

Dodatkowe informacje

At JDE, in addition to a competitive salary, we offer a wide range of benefits tailored to your needs:

  • Contract of employment,
  • Benefits such as private medical care (Medicover), multisport card, language courses, development workshops and much more
  • Company car 
  • Best Class Onboarding Program & Buddy
  • Hybrid work system & flexible working hours
  • Working for a leader of coffee market
  • Unlimited and the best coffee

JDE is a subsidiary  of JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Gevalia, Senseo, Tassimo, Pickwick, Friele and Café Noir.

What’s it like to work at JDE?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.